![]() Having guidelines makes it easy for your social media team to quickly create new branded content. Photo editors like VSCO, Photoshop, and Canva are popular options - the latter of which allows marketers to create templates for their themed posts. Speaking of consistency, it’s also important to explain which photo editing tools you use to ensure photos fall within your Instagram theme. How to add a background (if feed posts need one).However, you need to lay some groundwork to make sure you stick to your new Instagram theme, especially if there are several people on your social media marketing team who are managing your Instagram account.Ĭreate brand guidelines for your team to reference when posting new content to Instagram. Your Instagram account is the perfect place to meet that threshold because you’re sharing new content daily (or weekly). Data suggests that people need to see a brand five to seven times before it’s cemented in their mind and recognizable. Create new guidelines for your social media teamĮarlier, we mentioned that brand consistency is powerful for any business. Here’s how to make sure your content stays consistent, regardless of which marketer is posting to your business’s Instagram account. Not only does it enforce brand consistency, but anyone visiting your profile has a stronger reason to follow you - they know exactly what to expect in their feed post-follow. How to make an Instagram theme for your feedĪs you can see, an Instagram theme is a great way to make your profile more visually appealing. ![]() LN Studio & Design, for example, uses a green theme for all content posted to its profile. The most popular Instagram themes use the following color palettes: It also gives a little more flexibility, especially if you choose a color that can be found in a variety of images. Some brands choose to run with a color-themed Instagram theme purely because it’s simple to implement. If that’s the case, here are nine Instagram feed ideas with examples. The last thing you want is for someone to love your themed Instagram account, only to head to your website and be confused over whether it belongs to you or not.ĭepending on your existing brand colors and design, you might have some flexibility in trying a new theme. Remember: Brand consistency is key not just across your Instagram profile, but across all of your marketing channels and websites. If you have a signature theme on your website - like black and white, for example - that makes the ideal foundation for your new Instagram theme. Have you decided to tryl an Instagram theme for your account? The first place to start is with your brand guidelines. Standing out in a crowded feed can be the difference between making money from Instagram and having an audience that doesn’t care about what you have to say. That’s no small feat, especially when it comes to Instagram’s never-ending wall of content. By having a signature style of Instagram content, followers will begin to recognize your brand in their crowded feeds. Research shows that brand consistency can increase revenue by as much as 33%. Having a cohesive Instagram theme doesn’t just look nice it can enforce brand consistency, too. Here’s an example of an Instagram feed theme from Each post in their grid follows the same style: Each new post follows a certain style, so anyone visiting your profile page sees a grid of content that looks visually similar. In this guide, we’ll share the different types of grid layouts and, more importantly, how to choose an Instagram theme that suits your business best.Īn Instagram theme is the visual aesthetic you keep in mind when posting new content to your profile. Potential followers know exactly what to expect if they allow your content into their feed, which is a strong incentive for them to follow and keep following. And posts that fit within a similar theme typically provide that steady, visually appealing content. Instagram is a visual-heavy platform, so it makes sense that people following brands want to see visually appealing content. While there is no best practice for convincing people to hit “follow”, there is one thing that could influence them: an Instagram theme. Visitors to your profile form their first impression quickly, and they’ll either be nudged to hit the “follow” button or head back to the previous page. ![]() The same applies to your business’s Instagram profile. ![]() You never get a second chance to make a first impression.
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